Mombasa readies for cultural tourism surge as Mijikenda event takes centre stage

Mombasa’s tourism sector is poised for a further lift this festive season as the Mijikenda community on Sunday prepares to host a vibrant cultural celebration aimed at captivating both local and international visitors.

The AmidZi Movement is set to unveil the second edition of the Mijikenda Cultural Event, an occasion crafted to shine a spotlight on the traditions, art forms and historical identity of one of the Coast’s largest ethnic groups.

With domestic holiday travel already on the rise, organisers say the event will serve as a warm welcome to holidaymakers flocking to the Coastal city.

Nine tribes, Giriama, Digo, Chonyi, Kambe, Duruma, Kauma, Ribe, Rabai and Jibana, will unite at the Mama Ngina Waterfront to showcase hallmark cultural performances, including Gonda, Sengenya and Manzele songs and dances. Visitors will also be treated to refreshments such as mnazi (a traditional palm wine) and fresh coconut water.

Chairperson of the AmidZi Movement, Ramadhan Beja, said the annual gathering is designed to enhance tourism by offering authentic cultural experiences. He warned against any attempts by politicians to turn the cultural space into a platform for partisan interests.

Purely cultural day

“This is purely a cultural day for the Mijikenda people, not a political rally. We shall be vigilant to ensure the event remains peaceful, that businesses thrive and that our guests enjoy everything from the performances to our traditional dishes,” he said.

Beja noted that the celebration also seeks to reinforce unity among the Mijikenda and encourage greater pride in their heritage. He urged community leaders to prioritise cohesion.

“Our unity is firm and must be protected. We want to set an example for other communities. Leaders should put aside personal differences because the community depends on their cooperation.”

Movement advisor Mohamed Ndanda said the event would highlight cultural richness while also calling for stronger socio-economic and political representation for the Mijikenda.

Better use of local resources

“We want to bring the community together so we can negotiate collectively and strengthen our voice at the national level,” he said, noting that poverty remains a challenge that could be tackled through better use of local resources.

County Executive Committee Member for Trade, Tourism and Culture, Mohamed Osman, said cultural activities such as the Mijikenda event are essential for revitalising tourism.

He announced that discussions are underway with the Tourism Ministry to allocate a hall at Mama Ngina Waterfront specifically for cultural exhibitions.

“To ensure the event continues, we will include it in the county’s annual calendar and support it as part of our efforts to promote unity and heritage,” he said, adding that the county is drafting a cultural bill aimed at preserving Mombasa’s diverse traditions.

Other Topics To Read

• Coast
• Mombasa tourism
• Mijikenda traditions
• Mijikenda
• Mijikenda community
• Mombasa readies for cultural tourism surge as Mijikenda event takes centre stage
• Headlines

Kaya elder Kadenge Malingi reiterated that the initiative is non-political and open to all, noting that Mijikenda culture is known for its hospitality. Treasurer Evelyn Matandi added that attendees can expect traditional dishes, music, attire and beverages throughout the day.