Lamu intensifies efforts to market region as key tourist destination
Key tourist destinations in Lamu County include Shella, Ras Kitau, Matondoni, Kipungani, Kiwayu, Manda Island, Takwa, Siyu, Pate and surrounding areas.
The county government of Lamu has stepped up plans to boost the number of tourists visiting the region this year, both domestic and international visitors.
Such plans, including massive digital marketing campaigns, are meant to increase the tourism numbers from 50,000 in 2024 to at least 70,000 in 2025.
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The Lamu archipelago is a renowned tourist destination in the Coast region as it boasts itself of having unique attraction sites and monuments. Lamu Old Town, for instance, is a major tourist hub for the region.
The town was in 2001 listed as a Unesco World Heritage site owing to its rich history spanning decades.
Other key tourist destinations in Lamu County include Shella, Ras Kitau, Matondoni, Kipungani, Kiwayu, Manda Island, Takwa, Siyu, Pate and surrounding areas.
The tourism industry is a key economic earner for Lamu, hence the need for its revitalisation.
Speaking when she received tourists who arrived at Manda Airport, Lamu County Tourism Executive Aisha Miraj noted that the devolved government has already launched a series of initiatives, all meant to attract local and international visitors.
Aisha reaffirmed her commitment to positioning Lamu as a premier travel destination, officially welcoming domestic tourists to explore the region's rich cultural heritage, breathtaking beaches, and historic sites across the island and the mainland.
Aisha highlighted the county’s dedication to enhancing the visitor experience.
“Lamu is not just a historical gem but a place of beauty, relaxation and adventure. We want every visitor to leave with unforgettable memories,” said Aisha
Under the leadership of Governor Issa Timamy, Lamu County has introduced several measures to attract more tourists, including hosting festivals and expos.
Such festivals include the annual Lamu Cultural Festival, always celebrated for three days between November and December of every year, the Maulid Festival, The Swahili Food Cuisine Festival, and Yoga Festival, among others.
“All these cultural and tourism events once held in the archipelago showcase Lamu’s unique heritage,” said Aisha.
She said her department has already established a tourist information office that acts as a dedicated hub on Lamu Island.
The office serves to assist visitors by publishing a tourism magazine that gives a comprehensive guide highlighting things to do in Lamu among others.
Tourism Chief Officer Joyce Murimi announced that the Department of Tourism is strengthening security and quality services for visitors by training tour guides to enhance professionalism and improve the visitor experience, providing uniforms for tour guides as part of efforts to improve security and branding as well as developing an official tourism website to boost global visibility, showcase attractions, and support local businesses.
“With these renewed efforts, Lamu County aims to attract 70,000 visitors this year, up from 50,000 in 2024, reinforcing its status as one of Kenya’s top coastal destinations,” said Murimi.
Other steps taken to boost tourism and trade sectors in Lamu so far include the unveiling of the first-ever recreational park in the county in February this year.
Strategically located near King Fahd Hospital, the beautification facility features a children’s playground, a food court, modern washrooms and a wooden footbridge offering breathtaking views of the seafront.
The project will not only provide locals with a serene space for relaxation but also attract more tourists, boosting local businesses.
In an earlier interview, Governor Timamy highlighted the great role that the project has, including the ability to transform Lamu’s urban landscape and support the tourism industry at large.
“Lamu is already a historic and cultural gem, but we must continue improving our infrastructure to match the expectations of modern travellers. This facility will serve as a social and economic hub, giving visitors and residents a place to unwind while supporting small businesses,” he said.
Lamu Tourism Association (LTA) Chairperson Fridah Njeri highlighted the great efforts made by the government to ensure Lamu attains peace and stability.
“We no longer witnessed insecurity incidents in places like Boni Forest and this has helped to create a positive image for the tourist destination,” said Njeri.
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