Youth flood Nairobi CBD for photography, inspired by social media and unemployment

As you wander or drive through Nairobi's vibrant Central Business District today, you might easily mistake the scene for an open-air photography set.

The streets are alive with flashes of light, sleek cameras, and locals, poised and ready to capture their perfect shot. It's the city’s latest buzz—an urban photo trend that’s become the ultimate pastime.

Amid the energy, The Eastleigh Voice caught up with Brian Wainaina, a Multimedia University graduate who combines his passions for tattoo artistry and photography.

You'll find him casually setting up his gear along Agha Khan Walk, waiting to capture the passing stream of pedestrians, each in search of that picture-perfect moment.

"I have been here for two years now and it's fun because I am making money as I do what I love," says Brian.

Brian candidly shares that the reality hit him even before graduation when asked why he hasn't pursued formal employment despite his college-honed skills.

"Even in college, I knew there were no jobs for fresh graduates. I decided that I would not complain but to use my new skills in photography to earn a living," said Brian.

Brian, like many of his peers, comes fully equipped for the perfect shot. Reflectors are carefully positioned to ensure the sunlight hits his subjects just right, creating that flawless glow.

By his side, an assistant moves seamlessly, adjusting the gear and fine-tuning details to help the photographer capture every moment with precision.

As you leave Brian’s go-to spot and head towards Kenyatta Avenue, the scene only intensifies. Clusters of young creatives, armed with photography equipment, are fully immersed in the city’s latest hustle—street photography.

In every corner, you’ll spot others filming energetic dance routines in the picturesque nooks of what locals endearingly call “town,” a vibrant, informal hub where Nairobi’s creativity comes alive.

Street photographer Brian Wainaina poses for a photo on Monday, September 9, 2024. (Photo: Barack Oduor)

What may have begun as casual fun has swiftly evolved into a thriving movement. Street photography is now more than just a trend; it’s a fast-growing industry and a vital source of self-employment for many young people with a passion for the arts. For these creatives, the streets of Nairobi have become both their studio and stage, offering them a chance to turn their craft into a livelihood.

George Thuku, 25, has been honing his craft as a professional photographer since 2019. Even before sitting down for an interview with The Eastleigh Voice, he effortlessly captures moments for two friends, followed by a quick shoot with a gentleman passing by. For George, it’s just another busy day in the thriving world of street photography, where every click counts.

"I enjoy the fieldwork in my duties here, as well as interacting with people and the thrill of taking good photos. I charge Sh100 for each picture."

Both Brian and George credit social media as the driving force behind the rise of street photography. With every photo enthusiast eager to share their latest shots online, platforms like Instagram and Facebook have transformed this art form into a digital showcase.

"Everyone wants to upload the perfect picture," they explain, underscoring how the online world has fuelled demand for their craft.

According to the duo, social media also serves as a photographer's portfolio, displaying their best shoots and attracting new clients.

“Many young Kenyans will go to extraordinary lengths to get flawless pictures for their Instagram feeds. If it means hiring a professional to capture them looking their best and surrounded by beautiful Nairobi scenery, then so be it," George explains.

Though Brian and George have managed to avoid major security challenges, some of their fellow street photographers haven't been as fortunate. Several have faced harassment from county askaris and inspectors, who demand licences for operating their trade in public spaces, adding an extra layer of difficulty to an already competitive business.

"I have been doing street photography for four years. The industry is a bit challenging, but we are adjusting and doing our best, George says, adding, "I get most of my clients through referrals. I advertise my work through Instagram."

There has also been a change in the CBD since Nairobi Governor Johnson Sakaja waived the permit fees for photographers. Nairobi County Executive Committee Member for Finance and Economic Planning, Lawrence Wambua, responded to the photographers by directing his Trade and Industrialisation counterpart to grant a waiver to the photographers and filmmakers.

"The governor straightened things up. Prior to that, police would interrupt important shoots, dispersing photographers and their clients, ruining a shoot," says Brian.