customers Stories

Rising costs force many small businesses to cut corners, but customer loyalty key for survival
Alfred Onyango  |  May 22, 2025

A benchmark study reveals that three-quarters of consumers who tried a new mass market retailer for the first time in the past six months, and were im...

Brands to increase AI adoption in their interactions with customers, report shows
Mary Wambui  |  Sep 28, 2024

The report, however, notes that although people are aware they are interacting with AI, they still want to retain the sense of speaking with a human.

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