GeoPoll Stories

Gen Zs are the new force behind shifting consumer priorities, trends - study
Alfred Onyango  |  Jun 03, 2025

Generally, the shifting trend paints a picture of a maturing consumer base, where purchase decisions are increasingly driven by expectations of produc...

Kenya's Gen Z: The misunderstood voices amid rising political divisions
Alfred Onyango  |  Oct 10, 2024

Notably, the GeoPoll survey credited Gen Z for leading the charge on sustainability in the country.

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