influencers Stories

Inside the rise of news influencers transforming media in Kenya, Nigeria and South Africa
The Conversation  |  Nov 27, 2025

How this creator space evolves will depend on how platforms promote useful content, whether sustainable business models emerge, and whether audiences...

State bans celebrities, influencers from gambling ads in sweeping reforms
Maureen Kinyanjui  |  May 30, 2025

Outdoor advertising is limited to electronic billboards, with a cap of two ads per hour per operator. Formats such as wall branding or bus wraps are p...

TikTok health traps: How influencers give you bad advice
DW News  |  Mar 01, 2025

Most health-related social media posts from top influencers are misleading, lack medical evidence and are biased by financial backing, a new study sho...

Kenya Tourism Board collaborates with influencers to enhance tourism appeal
Farhiya Hussein  |  Jun 13, 2024

The partnership aims to leverage the influencers' widespread reach to draw more visitors and drive growth in the tourism sector.

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