Kenyan youth Stories

Why "soft life" is the new hustle – the Kenyan shift from struggle to self-care and smart living
Margaret Wanjiru  |  Mar 11, 2025

Critics argue that the Soft Life promotes laziness and unrealistic expectations. Some believe it is only for the rich, while others feel it encourages...

71% of employed Kenyan youths turn to side hustles for extra income
Amina Wako  |  Dec 10, 2024

Forty-four per cent of respondents earn less than Sh30,000 per month, while 20 per cent earn between Sh30,000 and Sh50,000.

Ruto to Kenyan youths: Don't let anyone convince you to despise your country
Maureen Kinyanjui  |  Dec 03, 2024

The President further emphasised that patriotism should come before everything else.

Prioritising today's needs over the future: The retirement dilemma facing Kenyan youths
Charity Kilei  |  Mar 21, 2024

Caught up in the daily struggles and pressures of life, most youth prioritise immediate needs over long-term financial security.

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