Monetisation Stories

WhatsApp introduces ads in status updates and channels, private chats stay secure
Margaret Wanjiru  |  Dec 16, 2025

Meta has begun rolling out ads in WhatsApp Status and Channels, turning the Updates tab into a monetisation hub while keeping private, end-to-end encr...

Adobe launches YouTube shorts creation hub in Premiere Mobile
Margaret Wanjiru  |  Dec 10, 2025

Industry analysts view the launch as a strategic alignment with YouTube Shorts’ rapid expansion and a direct response to editing tools offered by TikT...

YouTube to age-restrict violent gaming videos under new policy
Margaret Wanjiru  |  Oct 29, 2025

Kenyan gaming creators, many of whom post unedited gameplay, reviews, and live streams, will now need to make creative adjustments to remain compliant...

YouTube rolls out ‘hype’ feature in 39 countries to boost smaller creators, skips Africa
Margaret Wanjiru  |  Aug 27, 2025

The tool, which will be embedded on the side panel that houses the subscription, home, gaming and music menu, will now give viewers the option to “hyp...

YouTube Music marks 10th anniversary with new features, fan badges
Margaret Wanjiru  |  Aug 23, 2025

At the heart of the update is the Taste Match playlist, a smart, collaborative feature that blends the musical preferences of two or more users into a...

YouTube expands ‘test and compare’ tool with new title testing feature
Margaret Wanjiru  |  Jul 19, 2025

Originally introduced in 2023 in limited testing, the 'test and compare' tool has been in high demand among creators, many of whom have relied on gues...

Big blow to AI creators as YouTube shuts off monetisation
Margaret Wanjiru  |  Jul 17, 2025

While YouTube has always required content to be original in order to be eligible for monetisation, the new update sharpens the definition of what it c...

Meta announces crackdown on ‘unoriginal’ Facebook content
Margaret Wanjiru  |  Jul 15, 2025

In the first half of 2025 alone, the platform took action against approximately 500,000 accounts that were found to be engaging in spam tactics or gen...

New Facebook monetisation terms spark hope for Eastleigh content creators
Abdirahman Khalif  |  Apr 06, 2024

Content makers in Eastleigh had to rely on persons with connections abroad, usually in Europe or America, to aid the monetisation process.

Kenyan content creators to starting earning from Facebook, Instagram in June
Bashir Mohammed  |  Mar 18, 2024

The move marks a significant step forward for Kenyan content creators as it opens up new avenues for monetisation and will potentially transform the l...

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