M-Pesa remained a standout performer, contributing 42 per cent of Safaricom’s service revenue.
According to a 2021 report by the World Bank on financial inclusion and digital payments, cash in Ethiopia is a dominant payment method, a sharp contrast to other markets in the region.
The increased M-Pesa usage earned Safaricom Ethiopia Sh44.9 million in revenue in the period between mid-August and the end of December.