Instagram introducing dislike button – Here’s how it works
Instagram head Adam Mosseri said in a post on Threads that the company will not show a dislike count, and no one will know you disliked a comment.
Instagram is testing a dislike button for comments, a feature that could bring back an aspect of online engagement that YouTube removed in 2021 after backlash.
Now, Instagram seems to be taking a different approach by introducing a hidden dislike feature, but with some key differences.
The feature will appear across both Feed posts and Reels.
Instagram head Adam Mosseri said in a post on Threads that the company will not show a dislike count, and no one will know you disliked a comment.
"Some of you may have seen that we're testing a new button next to comments on Instagram – this gives people a private way to signal that they don't feel good about that particular comment. I want to be clear: this is a test, there is no dislike count, nor will anyone know if you tap the button. Eventually, we may integrate this signal into comments ranking to move disliked comments lower down. Our hope is that this might help make comments friendlier on Instagram," Mosseri said in a post in Threads.
Mosseri also said that Instagram plans to use dislike data internally to rank and filter comments, aiming to prioritise the most relevant and valuable responses.
However, without transparency on dislike counts, it remains unclear whether Instagram will truly use this feature to enhance user experience or if it could be another way to control discussions and content visibility on the platform.
For now, the dislike button remains in its testing phase, with no clear timeline for a full rollout.
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