Kenya Tourism Board collaborates with influencers to enhance tourism appeal
The partnership aims to leverage the influencers' widespread reach to draw more visitors and drive growth in the tourism sector.
In a strategic effort to amplify the visibility of Kenya's diverse tourist attractions, the Kenya Tourism Board (KTB) has teamed up with influencers from several African countries, including Uganda, Ethiopia, Rwanda, and Tanzania.
The partnership aims to leverage the influencers' widespread reach to draw more visitors and drive growth in the tourism sector.
More To Read
During the East Africa Community (EAC) Influencer Familiarization dinner on Wednesday, Betty Ichan, KTB's Director of Market Development, explained the importance of the initiative.
"Africa is our key focus market, which is why we have engaged influencers from East African countries to help us showcase Kenya’s rich tourism offerings. This is part of our broader strategy to position Kenya at the forefront of the tourism industry," she stated.
Ichan emphasised that 42 per cent of Kenya's tourists come from other African nations.
"We are focusing on our most accessible market. By working with influencers, participating in key exhibitions, and running consumer campaigns, we aim to place Kenya at the forefront of African tourism," she added.
She mentioned research shows that many people begin planning their vacations on social media, following and interacting with influencers. KTB's collaboration with influencers seeks to tap into this trend, reaching potential tourists through popular online platforms.
Ali Jape from Zanzibar also praised the collaboration, noting that it has greatly enhanced his appreciation of Kenya’s natural beauty and cultural heritage. He mentioned visiting locations such as Amboseli National Park, experiencing Nairobi's vibrant nightlife, participating in activities like horse riding in Nanyuki, diving in Diani, and exploring the culture and architecture of Mombasa.
Eudith, an Ethiopian influencer and TV host, recounted her experiences during the tour, highlighting Kenya's unique charm and variety of attractions. "I have visited 68 countries, but Kenya stands out, particularly the Maasai Mara. Seeing so many wild animals in one place is incredible," she remarked.
Eudith expressed her excitement about sharing her experiences with her followers, confident that her stories would inspire them to visit Kenya.
“Through this influencer partnership, KTB aims to highlight the magic, diversity, authenticity, and year-round appeal of Kenya's tourism destinations, boosting the country's profile and attracting more visitors,” said Ichan.
Top Stories Today
- Counties, KPLC clash over fibre revenues and unpaid wayleave charges
- Interior CS Murkomen allays fears of increased Al-Shabaab attacks
- State pours Sh2.8 billion into affordable housing research
- Kenya Power adds 134,630 rural users but sees first revenue dip since 2020
- Mandera leaders visit Banisa to de-escalate tension following killing of six family members
- Ugandan opposition leader Bobi Wine to seek presidency, chides West over rights
- Rights group seeks to join suit targeting police officers who conceal identity during operations
- Ruku orders probe into NYS procurement process amid allegations of embezzlement of Sh2bn
- Were's murder case: Why LBDA director Ebel Ochieng is seeking magistrate's recusal
- Government leases four state-owned sugar mills to private firms for 30 years
- Bodyguard, driver were in contact with MP Charles Were’s killers- Police
- Politician Philip Aroko detained for seven days in probe into Were's murder
- Mwilu had no power to appoint bench in Gachagua impeachment case, court rules
- High Court bars police from investigating extra-judicial killings, abductions
- Were murder case: High Court orders Aroko to be produced on Monday
- Parastatals merger: 3,100 jobs at risk as Treasury plans retirement offers
- Ruto moves to end ‘hakuna dawa’ with Sh10bn boost to KEMSA
- Contractors hopeful as state nears end of Sh518.7bn pending bills review
- MCSK in turmoil as rivals clash over CEO Mutua’s position
- Kenya’s trade deficit narrows by Sh10 billion in 2024
