Diani Beach traders struggle as rain dampens business

Traders operating along the shores of Diani Beach in Kwale County are experiencing a downturn in business as the April holiday season draws to a close.

Typically bustling with activity during peak holiday periods such as April, August, and December, the white sand beaches of Diani usually attract hundreds of revellers. However, this year, continuous rainfall has dampened business prospects for beach traders who engage in business such as renting chairs, selling snacks, and renting water sports equipment among other businesses.

Speaking to the Eastleigh Voice on Friday, Ali Nassoro, the chairman of the beach traders, lamented the adverse impact of the rainy weather on their businesses. He explained that the absence of sunshine and concerns about high tides have deterred visitors from flocking to the beach, where shade is scarce.

"Normally, visitors flock to this area for merrymaking during the holidays. However, this holiday has not been good following the heavy rains that the country has been witnessing," Nassoro said.

Maureen Ogina, another trader who rents swimming suits, disclosed that she had to relocate her stall to Darad and start selling umbrellas due to reduced sales at Bidi Badu Beach.

She attributed the decline in customers to the unfavourable weather conditions, which have prompted people to opt for swimming pools over beach visits.

"I sell umbrellas at Darad because of the reduced number of people going to the beach because of the weather," she said.

A deserted beach in Diani. (Photo: Mishi Gongo)

Despite Diani Beach's reputation for pristine white sand, visitor numbers have dwindled as individuals refrain from outdoor activities. The traders, who rely on tourists walking along the beach to purchase their goods and services, are feeling the pinch of reduced foot traffic.

Jamal Khalfan, a swimming instructor, highlighted the impact of the rough waters on his business, noting that visitors are hesitant to engage in swimming activities.

He called on the county government to provide support to business operators during low seasons, emphasizing the importance of their services in attracting tourists and generating revenue for the county.

"We offer important services to the tourists who bring revenue to the county, it is because of our good services that these visitors keep on coming back so it is only fair that the county supports us," he said.

The rainy season has not only affected business operators but also residents like Flora Akinyi, who lamented the limited entertainment options available due to the rainy weather.

She expressed disappointment that her children were unable to enjoy their holiday at the beach, which serves as a cost-effective and enjoyable recreational activity for families.

"My children have been indoors the entire holiday because of the rains. We normally use the holiday for bonding since they are in boarding school. We go to the beach because it is cheap we only carry snacks since swimming is free, but this holiday they spent it indoors," she said.

As the April holiday season comes to an end, beach traders in Diani remain hopeful that the upcoming August holidays will bring better weather conditions and a revival of business opportunities along the shores of Diani Beach.