Instagram launches new video editing app to rival CapCut
The app is designed to simplify the content creation process for everyday users and creators. With Edits, users can trim clips, add text, apply filters, insert music, and polish their videos easily.
Instagram has officially rolled out Edits after weeks of stalling. The app is a brand-new standalone video editing app now available for both Android and iOS users.
The app is designed to simplify the content creation process for everyday users and creators. With Edits, users can trim clips, add text, apply filters, insert music, and polish their videos easily.
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But what sets it apart are a few features built to enhance creativity and organisation.
A special “Made with Edits” tag appears when videos edited on the app are posted to Instagram, giving creators a subtle shout-out and encouraging others to try the app.
The Projects tab helps users manage and organise upcoming video ideas, a helpful tool for content creators juggling multiple projects.
Even more impressive, Edits includes AI-powered background editing, allowing users to tweak or replace video backgrounds without needing a green screen.
The Cut-out tool also makes it easier to isolate and edit specific parts of a video clip, perfect for creating clean transitions or focusing on key details.
This move positions Instagram squarely in competition with TikTok’s CapCut, which is already popular among content creators.
By launching Edits, Meta is working to keep creators within its ecosystem, cutting out the need for third-party tools.
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