Most used social media platforms worldwide in 2025
Instagram and TikTok continued to dominate the digital space, with 2 billion and 1.94 billion users respectively, reflecting their strong appeal to younger audiences.
An overview by DataReportal shows that Facebook remained the most widely used social media platform globally in 2025, attracting 3.07 billion users.
It was closely followed by WhatsApp, with 3 billion users, while YouTube secured third place with 2.54 billion active users.
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Instagram and TikTok continued to dominate the digital space, with 2 billion and 1.94 billion users respectively, reflecting their strong appeal to younger audiences.
WeChat also maintained a significant presence, boasting 1.40 billion users, largely driven by its popularity in Asia.
Other platforms with smaller but still substantial audiences included Telegram with 1 billion users, Messenger with 952 million, Snapchat with 900 million, and Douyin with 750 million.
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