NACADA warns social media influencers, content creators promoting drug abuse online

The National Authority for Campaign against Alcohol and Drugs Abuse (NACADA) has raised concerns over the increasing promotion of alcohol and drug abuse by social media influencers and content creators.

The authority's CEO Anthony Omerikwa says such content often directed at young audiences is posing a significant threat to the fight against alcohol and drug abuse.

Omerikwa says the irresponsible actions by the influencers and content creators is undermining the efforts to protect vulnerable groups, mainly children from harmful influences.

"NACADA implores social media influencers and content creators against using their platforms to normalize or glorify drug abuse," Omerikwa said in a press statement.

"The authority reminds the public that promoting drugs and substance abuse through social media is not only irresponsible but it is also a violation of the law."

Omerikwa says that under the Alcoholic Drinks Control Act of 2010 and the Narcotic Drugs and Psychotropic Substances Act of 1994, prompting, advertising or encouraging the use of drugs is illegal and punishable by law.

The CEO is encouraging parents and guardians to closely monitor the online content their children are exposed to, particularly on social media platforms, which he says often lack adequate safeguards.

Omerikwa says parents should exercise control by enabling parental control settings, educating children about the dangers of drug abuse and reporting any harmful content to relevant authorities.

At the same time, Omerikwa warned the content creators to remain responsible and abide by the law.

"Social media platforms and digital content creators have the responsibility to uphold ethical standards and promote healthy behaviours among their audiences," the CEO said.

The NACADA CEO stressed that while social media has the power to shape the views of young people, influencers and content creators should use this influence to encourage positive, healthy behaviours rather than promoting harmful practices.