DStv slashes prices to win back viewers after 80 per cent subscriber exodus
The DStv Dish Kit has been reduced to Sh1,650 from Sh2,000, and the GOtv antenna now costs Sh700, down from Sh1,000.
DStv has slashed its decoder and installation prices in Kenya by up to Sh349, as part of a bid to win back customers amid falling subscriptions.
In its latest offer, subscribers will now pay Sh850 for the DStv Zapper, down from Sh1,199, while GOtv decoders drop to Sh799 from Sh999, with installation kits also seeing steep discounts.
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The DStv Dish Kit has been reduced to Sh1,650 from Sh2,000, and the GOtv antenna now costs Sh700, down from Sh1,000. GOtv customers can also access the Value Package at a new, lower price of Sh599.
“These offers are our way of saying thank you to our customers for their loyalty and trust, while inviting new customers to join our growing family. This festive season, we are turning every moment into a celebration by making it easier for families to connect with the content they love,” MultiChoice Managing Director Nzola Miranda said.
The discounted prices will be available at all MultiChoice Kenya service centres, authorised dealers, and retailers nationwide, and are valid until December 31, 2025.
The price cuts come amid a sharp decline in subscribers, largely driven by costly packages and the rise of illegal online streaming platforms. More than 80 per cent of DStv’s active customers exited in the year to June 2025, leaving the firm with 188,824 active subscribers compared to 1.19 million a year earlier.
Earlier this year, MultiChoice increased its subscription prices for the fifth time in under three years.
Premium subscribers saw their fees rise to Sh11,700 from Sh11,000, while Compact Plus packages increased to Sh7,300 from Sh6,800. The firm’s revenues across all markets fell 27 per cent in the year to March 2025, underlining the impact of declining subscriber numbers.
French media company Canal+ now directly controls 94.39 per cent of MultiChoice shares, after completing what it describes as the largest transaction in its history. The takeover was made unconditional on September 19, 2025, following regulatory clearance.
MultiChoice Kenya is banking on the festive season price cuts to arrest subscriber losses and encourage uptake among customers seeking affordable access to television services.
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