YouTube shorts monetisation hits new milestone as creator earnings soar
This leap forward is being celebrated by digital creators worldwide, many of whom have long argued that short content deserves just as much financial recognition as its longer counterparts.
YouTube Shorts, the video giant’s short-form content feature, has reached a significant monetisation milestone, rivalling traditional long-form videos in revenue generation.
This leap forward is being celebrated by digital creators worldwide, many of whom have long argued that short content deserves just as much financial recognition as its longer counterparts.
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According to internal reports from Google, YouTube Shorts has seen an explosive increase in both views and advertiser interest since early 2025. With over 70 billion daily views globally, Shorts is not only reshaping how audiences consume content but also how creators are paid for it.
One of the main drivers behind this surge in monetisation is YouTube’s improved ad technology.
Instead of relying solely on pre-roll ads, the platform has integrated short, non-skippable advertisements between videos in a more seamless and targeted manner.
These placements are now algorithmically matched with user interests, improving both ad effectiveness and viewer retention.
For years, creators of short-form content struggled with the perception that their work was less valuable or 'too easy' to deserve significant earnings, but now, joining popular apps like TikTok, Users can now benefit from making short-form content.
With this new revenue model, that stigma is beginning to fade. But the question that remains is. Will long-form creators migrate to making short-form content? We find out.
Lifestyle creator Alvin Mwangi, who runs a food-themed Shorts channel, says his income has doubled in the last three months. “It used to feel like a side hustle,” he notes.
“Now, I will earn more from 60-second videos than from full YouTube vlogs that take days to edit.”
In the past, monetisation was primarily limited to creators who qualified for the YouTube Partner Programme and focused heavily on longer content formats.
Shorts creators initially relied on a fixed fund that was capped and often inconsistent. But now, with direct ad revenue sharing introduced, more creators are seeing sustainable income streams.
You do not need a DSLR or studio, just a good idea, your phone, and the courage to post, is all you need to be monetised. Let us get creative!
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