Road crash deaths surge as NTSA urges vigilance during festive season

The sharp rise in road crash fatalities has prompted an urgent road safety campaign across the Coast region, with the National Transport and Safety Authority (NTSA) and partners urging heightened caution during the festive season.

NTSA reports that over 4,282 people have died in road accidents as of November 2024, a notable increase compared to the same period last year.

Pedestrians and motorcyclists remain the most vulnerable, with over 1,600 pedestrians and 900 motorcyclists losing their lives.

Speaking at the launch of the campaign in Mombasa, John Parteroi, Deputy General Manager of NTSA Coast Region, emphasised the need for public vigilance.

“We are here to educate the public on road safety. This campaign began on December 10, and we are continuing to sensitise road users to exercise caution during this Christmas season and as we approach the New Year,” he said.

Parteroi highlighted ongoing efforts to address safety concerns, particularly at blackspots like the Kilifi-Malindi road near Kijipwa and Mtwapa, where speeding is prevalent.

“We lost over 4,282 lives by the end of November. This is a higher figure compared to last year. Pedestrians account for over 1,600 of these deaths, and motorcyclists over 900. These are the two most affected groups, which is why we are including everyone in these sensitisation efforts,” he said.

“We are urging drivers and road users to follow traffic rules, cross at designated points, observe traffic signs, and ensure motorcyclists wear reflectors and helmets. During this festive season, we encourage drivers to avoid speeding, drinking and driving, and reckless behaviour.”

The campaign also involves stricter enforcement measures. Parteroi explained that vehicles authorised to carry passengers must belong to licensed transport Saccos. Crackdowns are ongoing to ensure compliance, particularly against private vehicles carrying fare-paying passengers.

Vipul Patel, Bloomberg’s Coordinator for Road Safety, highlighted the need for public education and behavioural change.

“Apart from outreach, we have been engaging the public directly. It is important that drivers and road users understand the law and the consequences of speeding. The message ‘Punguza Kasi, Okoa Maisha’ (Slow Down, Save Lives) must resonate with everyone,” said Patel.

“This month-long awareness campaign aims to ensure the public is informed and enforcement is prioritised. Media, including radio shows and screens across Mombasa, has been instrumental in spreading this message.”

Residents also voiced their concerns. Ahmed Mwinyi, a resident of Likoni, urged NTSA to create awareness of black spots on the roads.

“Many drivers are always speeding, especially at night. We urge NTSA to address these dangerous areas,” said Mwinyi.

James Kamau, a matatu driver operating in Likoni, emphasised the importance of regular education campaigns for all road users.

“Pedestrians and motorcyclists need continuous awareness campaigns. We all must work together for everyone’s safety,” he said.

The NTSA continues to collaborate with the National Police Service and county governments to enforce road safety measures and ensure compliance. With the campaign slogan “Safety is everyone’s responsibility,” officials are determined to reduce fatalities and safeguard lives during the festive period.