Tiktok unveils 2025 Marketing guide, highlighting Ramadan trends
The Ramadan Marketing Guide provides businesses with case studies, ad formats, and performance tips to help refine their approach.
As Ramadan unfolds, TikTok has released its 2025 Ramadan Marketing Guide, offering valuable insights to help brands connect with Muslim audiences.
The guide explores consumer behavior, trending content, and effective marketing strategies, making it a crucial resource for businesses looking to enhance their Ramadan campaigns.
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With Kenya’s significant Muslim population, particularly in Mombasa, Nairobi and the North Eastern regions, brands have a prime opportunity to tap into the season’s heightened digital engagement and increased shopping activity.
What Kenyan users are engaging with during Ramadan
According to TikTok, religious content leads in engagement during Ramadan. However, other categories, such as cooking, shopping, and acts of kindness, also perform exceptionally well.
These trends present an opportunity for Kenyan businesses in food, fashion, retail, and e-commerce to create relevant and engaging content that aligns with Ramadan traditions.
Additionally, TikTok has become a key driver of shopping decisions, with users discovering and purchasing products through the platform.
This has seen a lot of businesses and corporations use TikTok as a form of their marketing.
This shift means that Kenyan brands can optimize their digital marketing strategies to boost visibility and sales during the holy month.
How Kenyan businesses can leverage this trend
The Ramadan Marketing Guide provides businesses with case studies, ad formats, and performance tips to help refine their approach.
While primarily tailored to Indonesia, many insights can be applied to Kenya’s growing digital economy, where TikTok is increasingly shaping consumer behavior.
For Kenyan supermarkets, restaurants, fashion retailers, and online stores, aligning Ramadan campaigns with themes of faith, community, and generosity can enhance engagement.
Brands can also leverage TikTok trends, such as live shopping, influencer collaborations, and storytelling techniques, to create impactful marketing campaigns.
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Although Ramadan is already underway, brands still have time to launch relevant content and promotions.
By aligning their marketing efforts with Ramadan values, businesses can strengthen brand loyalty and drive sales.
Kenyan businesses looking to refine their TikTok marketing strategy can access the full TikTok Ramadan Marketing Guide for more in-depth insights and best practices.
You can find the link on their blog for more.
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