International reggae stars unite for charity concert for Kenya's deaf community

Internationally acclaimed reggae artist Alborosie and Lovers' Rock sensation Don Campbell will headline a landmark charity concert at Nairobi's KICC Tsavo Ballroom on February 15, 2025.

The event will also showcase performances by renowned Kenyan artists Nazizi, Wyre, and the Gravitti Band.

Beyond entertainment, the concert aims to raise awareness and support for Kenya's deaf community. The event is organised through a collaborative partnership between Dutch social enterprise The Long Trail's Roots and Culture Travel brand, the Deaf Centre Kwale (a community hub serving Kwale County and Kibera), Mtaani.com, and King Lion Sounds.

"This event represents a powerful fusion of music and social change," said Jos Wesemann, Managing Director of The Long Trail and Senior Consultant at the Deaf Centre.

Born to deaf parents and fluent in sign language, Wesemann has dedicated his career to supporting deaf communities across Africa. "When I got in touch with Alborosie last year, I invited him to be part of this movement, and he accepted. This will be his first performance in Africa with a band."

Wesemann’s connection with East Africa began in 2009, leading him to work with deaf communities across Kenya, Tanzania, Ethiopia, and Zambia.

"There is a severe lack of awareness about deafness in Kenya, especially in rural areas," he says. "Many people mistakenly view it as a mental disability, a contagious condition, or even a curse. These misconceptions must change."

The concert features several innovative elements designed to promote inclusion including deaf community members will actively participate by selling food and drinks, attendees will be encouraged to order in sign language, on-site workshops will teach basic sign language and there will be interactive booths from charitable organisations focusing on disability inclusion, climate action, and food security

Proceeds from the event will support vital social programmes benefiting marginalised deaf communities in Kwale and Nairobi counties.

The initiative aims to challenge misconceptions about deafness and demonstrate the capabilities of deaf individuals in society.