Kagwe: How I will use communication to revamp Kenya’s agriculture sector

The Cabinet Secretary nominee for Agriculture, Mutahi Kagwe, has proposed a comprehensive communication framework aimed at transforming the agricultural sector.

If approved for the position, Kagwe on Tuesday said plans to leverage both traditional and digital media to enhance communication within the sector, ensuring that key stakeholders; farmers, experts, and policymakers are actively involved in decision-making.

Speaking before the National Assembly’s Appointment Committee on Tuesday, Kagwe stressed the importance of a consultative approach to agricultural reforms, acknowledging that progress cannot be made without collaboration between all players in the sector.

“Cows belong to individuals. Maize belongs to individuals. Coffee farms belong to individuals. So, any decisions we make must include those who own these products,” he said.

The nominee also pointed to the critical role of experts, noting that decisions in agriculture should be informed by the input of those with specialised knowledge.

“We must work together with experts to ensure that we are making the right choices for the future of agriculture,” he added.

Transparent communication

Drawing from his experience during the COVID-19 pandemic, Kagwe highlighted the need for transparent communication, especially in times of crisis.

During the pandemic, he spearheaded daily virtual updates, ensuring that the public received timely and accurate information about the evolving situation.

He now says he intends to apply the same level of communication to agriculture, making sure farmers and the public are well-informed.

“If approved, I will continue to work closely with the media both mainstream and social to disseminate information and engage with the public,” Kagwe said.

The nominee also acknowledged the importance of social media in reaching younger audiences and farmers, stating that while there are challenges with negativity on digital platforms, they offer a valuable tool for communication.

In his approach, Kagwe also plans to focus on ensuring that farmers are the central consideration in all agricultural policies.

He said that the sector’s growth hinges on making farming profitable, especially for the youth.

“We have to make agriculture attractive and profitable for young people,” Kagwe stated, stressing that without profitability, young people would not be interested in farming.