Snapchat rolls out private end-of-year Recap for users
Unlike public-facing year-in-review products that spotlight engagement metrics or viral trends, Snapchat’s “Recap” is intentionally personal.
Snapchat is rolling out its annual end-of-year “Recap” feature, a personalised visual summary designed to reflect how users lived, connected, and created on the platform throughout the year.
The “Recap”, now appearing for users in stages, transforms saved Snaps into a short cinematic montage, underscoring Snapchat’s evolution from a disappearing-message app into a private memory vault for millions of people worldwide.
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Unlike public-facing year-in-review products that spotlight engagement metrics or viral trends, Snapchat’s “Recap” is intentionally personal.
It pulls exclusively from "Memories", the app’s private archive where users save photos and videos they want to keep.
The result is a highlight reel that feels less like social media analytics and more like a personal scrapbook, featuring birthdays, trips, friendships, everyday moments, and spontaneous Snaps that users chose to preserve.
Snapchat emphasises that the “Recap” is private by default, giving users full control over whether they keep it to themselves or share it with friends or on their "Story".
What users can expect
Snapchat is releasing the "Recap" gradually. Once available, the “Recap” appears at the top of the "Memories" tab and plays as an auto-generated video.
Users can: Edit the Recap, removing or rearranging moments, save the video directly to their device and share it externally, beyond the Snapchat ecosystem. Only content intentionally saved throughout the year is included.
The company advises users to ensure their app is updated, noting that Recaps are generated server-side and may take time to appear depending on account activity.
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