New iPhones could cost more in Kenya as Apple faces global headwinds

Apple is preparing to raise prices for its iPhone lineup set to launch later this year, according to sources familiar with the matter.

However, unlike the popular belief that the increase may be linked to the ongoing US-China trade war, Apple is reportedly seeking alternative reasons to explain the price hikes, including new features and designs.

While the tech giant is facing rising tariffs on Chinese imports, which could cost Apple up to $900 million (Sh116.25 billion) in the third quarter, they are also shifting some of their manufacturing to India to ease the blow from these tariffs.

This change in strategy is seen as a way for Apple to maintain profitability while minimising cost impacts from international trade tensions.

For Kenyan consumers, the price hikes could mean a slight increase in the cost of iPhones when they arrive on local shelves later this year. This news comes as the brand continues to dominate the premium smartphone market in Kenya, with loyal Apple fans eagerly awaiting the release of new models.

Apple's upcoming iPhone lineup is expected to include an ultra-thin model, which could be a significant selling point for them. As more middle-class consumers embrace high-end smartphones, iPhones continue to maintain their premium status despite the prices of their phones being on the higher end.

"With each iPhone release, we see more young professionals and students opting for Apple, even if it means saving for a while," said a tech analyst based in Nairobi.

"The new designs and features are definitely a draw, and despite the potential price hike, Apple has a strong market presence in Kenya."

According to reports, the tech giant is preparing for a radical redesign, one that could see the elimination of the infamous cutout notch, a feature that has become synonymous with the iPhone design since the iPhone X.

While this news has some people worried about higher prices, Apple's strategic move to import more of its devices from India could help mitigate price increases and make iPhones more accessible in the long term.

Apple, however, has yet to comment on how the current trade disputes will affect the Kenyan and global market, but local retailers expect the new models to still attract a significant number of buyers.

Other Topics To Read

• Headlines
• Apple
• Smartphones
• iPhone
• US-China trade war
• New iPhones could cost more in Kenya as Apple faces global headwinds
• Technology