YouTube tests affordable shared premium plan for two users
Currently, YouTube Premium offers a student discount in Kenya at Sh290/month, but a two-person plan could better suit those who want Premium features without paying for an individual plan or family tier.
YouTube is currently testing a new Premium subscription plan designed for two people, offering an affordable alternative to two individual subscriptions.
The experimental plan is being trialled in select countries, including India, France, Taiwan, and Hong Kong. While Kenya is not part of the pilot programme yet, the move could potentially be a game-changer for local users, especially following YouTube Premium’s official launch in Kenya late last year.
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The new plan allows couples, roommates, or close friends to share one subscription, providing access to premium features such as ad-free videos, background play, and video and music downloads.
The two-person Premium plan is priced lower than two individual accounts, making it an attractive option for those who do not need the broader scope of a family plan.
In India, the two-person plan costs ₹219 (approximately Sh390), falling between the individual plan priced at ₹140 (Sh214) and the family plan at ₹299 (Sh458).
The two-person plan includes full YouTube Premium will include: Ad-free viewing, background play, offline video and music downloads, as well as access to YouTube Music Premium.
This flexible option would allow users to enjoy uninterrupted content while multitasking, whether they are commuting, cooking, or working out, all while sharing the cost with someone else.
Many Kenyan users have been advocating for more flexible digital subscription options, particularly as platforms like Netflix enforce stricter account-sharing policies.
YouTube’s experiment could arrive at the right time, providing a middle ground for users who need a more affordable option without committing to a full family setup.
Currently, YouTube Premium offers a student discount in Kenya at Sh290/month, but a two-person plan could better suit those who want Premium features without paying for an individual plan or family tier.
Though no official announcement has been made regarding the launch of the two-person plan in Kenya, YouTube is closely monitoring feedback from trial countries before deciding on any potential wider rollout.
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