State cuts costs for 2025 WRC Safari Rally, aims for full private sector funding
The government has brought the costs down from Sh2.1 billion in 2023 to Sh980 million this year.
The government has reduced its expenditure for the 2025 World Rally Championship (WRC) Safari Rally, bringing the costs down from Sh2.1 billion in 2023 to Sh980 million this year. The decrease is attributed to the growing participation of the private sector in funding the event.
During the official flag-off of the 2025 WRC Safari Rally on Thursday, President William Ruto acknowledged the efforts made to reduce the rally's financial burden on the government.
More To Read
“I remember that this rally cost the government of Kenya Sh2.1 billion in 2023. I did give very firm instructions to the ministry that that figure should come down,” Ruto said.
He highlighted that the spending had already been trimmed by Sh800 million in 2024, bringing it down to Sh1.3 billion, and by an additional Sh320 million this year to reach Sh980 million.
Looking forward, the President expressed his hopes for the event to eventually be self-sustaining, with no reliance on government funds.
“I am looking forward to the day when this will cost zero for the Government of Kenya and the private sector will take it up,” Ruto remarked.
He encouraged local businesses to use the rally as an opportunity for advertising and enhancing their profiles.
President Ruto also announced government support for the FIA’s Affordable Cross Car project, which is designed to nurture young motorsport talent in Kenya.
President Ruto: In 2023, the WRC Safari Rally cost the Kenyan government Sh2.1 billion. I’m happy that this year, the cost has further decreased to Sh908 million. pic.twitter.com/7Q8VP2yhfD
— The Eastleigh Voice (@Eastleighvoice) March 20, 2025
He urged local federations to collaborate with the Technical and Vocational Training Authority (TVETA) to produce affordable rally vehicles locally, using blueprints provided by the FIA.
Additionally, the President endorsed the FIA Helmet Wearing Programme, rolled out by the Automobile Association of Kenya, aimed at improving road safety for boda boda riders. This initiative is in line with the country’s 2024-2028 National Road Safety Plan.
Ruto commended various government agencies, county governments, and corporate sponsors for their collaboration in organizing the 2025 Safari Rally.
He particularly acknowledged the Ministry of Youth Affairs, Creative Economy, and Sports for leading efforts to bring together the government and private sector.
The President also revealed that talks are underway between the WRC Safari Rally and Toyota Gazoo Racing to offer training for local drivers and mechanics.
This initiative supports his administration's focus on advancing Kenya's motorsport sector. “To our local drivers led by the 21-year-old Dinashe Gatimu, the entire country is rallying behind you,” Ruto added.
The flag-off event was filled with nostalgia, as Nairobi Governor Johnson Sakaja reflected on the rally’s historic roots.
“In 1963, the South Africa Safari Rally was flagged off right here, outside this same building,” Sakaja said, recalling the legendary “Unsinkable Seven” who completed the gruelling rally. He emphasized the importance of preserving the rally’s legacy in Nairobi.
“We hope that we will continue to have the flag-off right here because of that history and legacy that has been set. As a government and in partnership with corporates, we must build and support our local talent so that more Kenyans can make their mark globally,” he said.
President William Ruto flagging off the 2025 World Rally Championship (WRC) Safari Rally at the Kenyatta International Convention Center (KICC), Nairobi on March 20, 2025. (Photo: PCS)
The 2025 World Rally Championship (WRC) Safari Rally officially began Thursday, March 20, and will run until Sunday, March 23.
Following the launch, drivers will tackle the Super Special Stage at Kasarani (4.76 km) and Mzabibu 1 (8.15 km) races.
On Friday, the competition shifts to Naivasha, with Saturday’s action starting at the Sleeping Warrior stage.
The rally concludes on Sunday, beginning with Oserengoni 1 (18.33 km) and ending with Hell’s Gate 2 (10.53 km). The award ceremony is scheduled for 3:30 pm at the podium.
Over 100,000 spectators are expected to gather in Naivasha for the event. In anticipation of the large crowds, the government has urged Kenyans to prioritize safety.
“Remember to be cautious because the rally cars are quite fast, thrilling, and spectacular. We all want to return home in one piece,” Sports Cabinet Secretary Salim Mvurya advised.
To manage traffic during the rally, the Kenya National Highways Authority (KeNHA) has provided alternative routes for travellers between Nairobi and Naivasha. These include:
• Scenic Route: Nairobi – Rironi – Flyover (Magumu) – Njabini – Ol Kalou Dundori – Lanet.
• Adventure Route: Nairobi – Rironi – Naivasha – Engineer – Ol Kalou – Dundori – Lanet.
• Thika Trail: Nairobi – Thika – Magumu – Ol Kalou – Dundori – Lanet.
• Suswa Shortcut: Nairobi – Ngong Town – Kibiko – Suswa.
KeNHA has advised drivers to remain vigilant, adhere to speed limits, and be cautious of gravel stretches along these routes, recommending the use of 4x4 vehicles.
With over 50 drivers competing, the 2025 WRC Safari Rally promises thrilling motorsport action for fans and participants alike.
Top Stories Today
