Eastleigh boda boda riders adopt unique reflectors to boost safety, gain customer trust

Boda boda riders in Eastleigh, Nairobi, have welcomed the introduction of reflectors carrying unique identification details, saying the initiative has helped them gain customers’ trust and improve accountability in their operations.

The reflectors, distributed by the Kamukunji Bodaboda Association, bear unique numbers and indicate the specific stage or area where each rider operates.

Recently rolled out across Eastleigh and other parts of Kamukunji Sub-County, the initiative aims to promote discipline, enhance customer safety, and help identify operators from different zones.

Riders emphasised that zoning and proper identification will improve the image of the bodaboda industry. They noted that the reflectors make it easier for customers to identify genuine operators and distinguish them from those involved in unlawful activities.

Improvement

Duncan Wawire, Chairman of Keroe Street Bodaboda Riders in California, said the reflectors have significantly improved how riders are perceived and identified in the city.

“We are thankful for the reflectors. When you go to town, they used to ask you where you are from, but now the reflector identifies you without even saying a word,” he said.

He added that the identification vests have also helped separate those who engage in legitimate work from individuals who use motorcycles to commit crimes.

“It is also good for customers as they help them to choose the person to board his boda boda and those who are genuine. This will now help to know where every boda boda operates from,” he explained.

Increased security concerns

The initiative comes at a time when the boda boda sector has faced increased scrutiny due to security concerns and incidents of impersonation. The unique numbering system on the reflectors allows authorities and stage officials to trace riders and address any misconduct quickly.

Mohamed Shukri Ali Shakura, another rider from the California area, said the new zoning system has made it easier to manage operations and enhance coordination among riders.

“California has different roads, and every road has its own picking point and stage for boda bodas in those areas,” he said.

He added that the system has also made it easier to identify criminals who may attempt to pose as legitimate riders.

“Each stage has its chairman, and he helps in identifying his people or those who operate from that stage,” he said.

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Formalise and regulate industry

According to the Kamukunji Bodaboda Association, the introduction of reflectors is part of a broader effort to formalise and regulate the industry.

The association has been working with local authorities and the National Transport and Safety Authority (NTSA) to enhance safety standards and reduce conflicts among riders.

Riders expressed optimism that the use of reflectors and zoning will bring lasting order to their work and help rebuild public confidence in the boda boda sector.

They said that with clear identification and accountability, both riders and passengers will enjoy safer and more organised transport services in Eastleigh and beyond.