Kenyan football fans will be able to follow every moment of the 2026 FIFA World Cup after the Kenya Broadcasting Corporation (KBC) announced that it has secured broadcasting rights for the global showpiece.
The national broadcaster confirmed the development ahead of the tournament, which will run from June 11 to July 19 across the United States, Canada and Mexico.
"The Kenya Broadcasting Corporation (KBC) secures broadcast rights for the 2026 FIFA World Cup," the broadcaster announced.
The upcoming tournament will be a landmark edition in football history. For the first time, the FIFA World Cup will be jointly hosted by three nations, while it will also feature an expanded format of 48 teams, up from the traditional 32-team competition that has been in place since 1998.
The expansion means fans will enjoy more football than ever before, with a record 104 matches scheduled across 16 host cities spread throughout North America. The tournament will culminate with the final on July 19, bringing to an end more than five weeks of elite international football.
Defending champions Argentina arrive at the tournament seeking to retain the title they won in Qatar four years ago. Led by a talented squad and carrying the confidence of reigning world champions, the South Americans will once again be among the favourites alongside traditional powerhouses such as Brazil, France, Spain, Germany and England.
The expanded format has also provided greater representation for Africa. Ten African nations have qualified for the tournament, highlighting the continent's growing influence on the global stage. South Africa, Morocco, Côte d’Ivoire, Tunisia, Egypt, Senegal, Algeria, Ghana, Cabo Verde and DR Congo will all be looking to make deep runs in the competition and potentially challenge for the latter stages.
Morocco, in particular, will enter the tournament with high expectations after becoming the first African nation to reach a World Cup semifinal when they finished fourth at the 2022 tournament in Qatar. Their achievement raised hopes that an African side could one day challenge for football's biggest prize.
Teams have already begun arriving in their respective host countries, and training camps as final preparations gathering pace. The opening match of the tournament will see hosts Mexico take on South Africa, setting the stage for what promises to be a month-long football festival watched by billions around the world.
For Kenyan supporters, KBC's acquisition of the rights means viewers will be able to enjoy live World Cup action on free-to-air television. The deal ensures that millions of football fans across the country will have access to the tournament from the opening match through to the final, bringing the excitement of the world's biggest sporting event directly into their homes.
With the world's best players, historic rivalries and an expanded field of nations, the 2026 FIFA World Cup is expected to be the largest and most inclusive edition of the tournament ever staged.
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