Google has expanded the availability of Gemini in Chrome to users across Africa, the Middle East and Latin America, bringing its AI-powered browsing assistant to millions more people worldwide.
The rollout means users in Kenya and other countries in the newly supported regions can now access Gemini directly within the Chrome browser, making AI assistance available while browsing the web.
The expansion marks another major step in Google's efforts to integrate artificial intelligence into its products and services.
With the latest rollout, Gemini in Chrome is now available in most regions globally, with Europe remaining one of the few notable exceptions.
What is Gemini in Chrome?
Gemini in Chrome is Google's built-in AI assistant that works directly inside the Chrome browser. Rather than requiring users to open a separate website or application, the feature appears as a sidebar that can be accessed from any tab.
The AI assistant can summarise web pages, answer questions about online content, compare information across multiple tabs, and help users better understand what they are reading.
By analysing the content currently displayed in the browser, Gemini provides contextual responses without requiring users to manually copy and paste information.
Uliza Gemini. (Google)
Uliza Gemini. (Google)
The feature is designed to make web browsing more efficient by reducing the need to switch between tabs, search engines and AI applications.
How users can access it
Users in newly supported regions can activate Gemini by clicking the "Ask Gemini" icon located in the top-right corner of their updated Chrome. Once opened, Gemini launches in a sidebar and remains accessible across all open tabs.
The assistant can then be used to summarise articles, explain complex topics, compare products, research information and generate content based on the user's browsing activity.
One of the key advantages of Gemini in Chrome is its integration with Google's ecosystem of services.
Users can ask Gemini to perform tasks involving Gmail, Google Calendar and Google Maps.
For example, the AI assistant can help draft emails, create calendar events, check location details, or assist in planning trips using information gathered from multiple websites.
These integrations aim to transform Gemini from a simple chatbot into a digital assistant capable of helping users complete everyday tasks without leaving the browser.
Google has also integrated access to its image-generation capabilities through Gemini in Chrome.
Users can create AI-generated images directly from the browser using Google's image generation technology, giving them access to creative tools without needing separate applications.
Despite the global rollout, Gemini in Chrome has yet to launch broadly across Europe.
The delay is largely attributed to the European Union's strict privacy and data protection regulations, particularly the General Data Protection Regulation (GDPR). Since Gemini in Chrome can access information displayed in browser tabs, Google must ensure the service meets stringent requirements regarding data handling, storage and user consent.
Reports indicate that some users have already spotted the feature in Chrome Canary, Google's experimental browser version, suggesting that a European launch may be approaching once regulatory and compliance requirements are satisfied.
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